One ingredient separates the winners from the also-rans: innovation. It's a style of corporate behavior that's aggressive about new ideas, change, risk and even failure. And it encompasses a wide swath of issues including knowledge management, strategy, branding, new product development and business process. To support these functions Polaris Marketing offers managers the three touchstones of innovation:
This site is best viewed using Netscape or Internet Explorer.
home site map company services experience commentary contact
copyright © 2002 Polaris Marketing All Rights Reserved
Web Site Design by: Polaris Interactive